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AfriScience GroupAfriScienceGroup
Cybersecurity and IT

Data Driven Decision Making with Analytics

Many organisations collect substantial data yet continue to make decisions on instinct rather than evidence. This course helps managers and analysts build the habits and frameworks needed to turn available data into confident business decisions, using case studies from banking, retail and logistics operations across the continent. The focus is on practical decision frameworks rather than statistical theory.

Course objectives

  • Frame business problems as answerable analytical questions
  • Select appropriate data sources and metrics to support a decision
  • Apply structured decision frameworks that combine data with business judgement
  • Recognise common analytical biases and data quality pitfalls
  • Present data driven recommendations persuasively to decision makers

Who should attend

  • Business and operations managers
  • Finance and planning analysts
  • Sales and marketing managers
  • Programme and project managers
  • Team leaders responsible for performance reporting

Course outline

  1. 01From gut feel to evidence: building a data driven culture
  2. 02Framing business questions for analysis
  3. 03Selecting and validating data sources and metrics
  4. 04Decision frameworks that combine data and judgement
  5. 05Avoiding common biases and data quality traps
  6. 06Presenting and defending data driven recommendations

Scheduled sessions

Scheduled sessions for Data Driven Decision Making with Analytics
DatesVenueFormatPriceRegister
21 to 23 February 2027Nairobi, KenyaClassroomR11,995 per delegateRegister Now
11 to 13 March 2027Accra, GhanaClassroomR11,995 per delegateRegister Now
20 to 22 May 2027Dar es Salaam, TanzaniaClassroomR11,995 per delegateRegister Now